Flashback
PORTFOLIO
Learning & Developmental Opportunities
Interview with Mr Mayur (The Green Collective)
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Provided Insight on the Collective Model
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"When starting a project like this, you must be clear if you want to do a charity or earn money. Both are perfectly fine, but there is no way for you to get the best of both worlds so pick one." - Mayur 2021
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For-Profit Model
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Necessary to take a cut from the profit to remain sustainable long term
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Able to use profits to expand on a bigger scale and onboard more businesses, therefore making more impact
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Social Impact for current partners not fully maximised
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Charity/ Non Profit
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Funding will be uncertain, thus growth and expansion will be slow
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Short- term impact made on the current vendors will be bigger as compared to a for-profit model
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Hybrid Model
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Inspired Flashback to adopt a hybrid model
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Start as a Non-profit to grow in knowledge of the Collective Model and increase our credibility
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Progress towards a For-profit model with increased knowledge and credibility to generate bigger community impact.
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Meeting with Mr Nah Yong En (Arts Business Management)
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Provided insight on product value
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“Yes you want to be able to save these trades. But the question is “Is there still a demand for these items?” There is a reason why these trades are dying you know?”
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Product Value on tradition items
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No longer in demand due to a wide range of choices available online
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Traditional Items are harder to make and cost more
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No longer practical for an everyday consumer to purchase items that are less functional but cost more
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Creating Demand for Traditional Items
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Demand = How much people value these items
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Give people a renewed reason for people to purchase these traditional items
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No longer practical, so it is vital to find a new marketing angle and target demographic to sell the products to
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Eg. Market these products as “instilling a feeling of nostalgia”. People will be attracted not because they will use the items, but because it reminds them of something.
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Future of Business = On mobile phones (specifically smartphones)
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E-commerce merchants must be well equipped to accept payments worldwide to grow globally
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4 main payment method preferences of E-commerce merchants
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Efficiency
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Easy to use
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Affordable
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Effective Service
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One time Integration (Future of Mobile Payments)
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More scaleable for merchants to meet global consumers cost efficiently and effectively
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Reduces need for merchants to adopt new payment gateways one by one
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Reduces the need for merchants to worry about foreign conversion exchange
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Facilitates data exchange between merchants on the platform
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Provides a smoother payment flow
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Not just a payment gateway, but also a marketing tool
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Allows merchants to remotely add discounts and checkout page
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Allows users enjoy more rewards via flash discounts, E-vouchers and daily rewards
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Increases Engagement and check-out rates
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Fintech (The Digital Secret Sauce to reach more consumers globally)