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Flashback

PORTFOLIO

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Manpower

Top Deliverables

Operations

Image by RoseBox رز باکس

1. Managing Sales & Orders
2. Liaising with customers & Sellers
3. Order collection and delivery

Marketing

Image by Sara Kurfeß

1. Social Media and Blog Management
2. Content Creation
3. Public Relations

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Department Allocation

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Delivery
Allocation

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Timeline

Budget

Variable Cost Model

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Founded on a low/
no cost model

1

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Only incur variable cost (petrol & damaged goods)

2

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Purchase upon Order
No Investment Cost

3

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Capital from Customers
Customers pay upon Checkout

4

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Revenue

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Total Goods Sold: 83

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Total Revenue: $598.10

01

Variable Cost

Transportation [Petrol]

$160

02

Cost of Goods

Purchases from vendors

$443.21

Total Expenses: $603.21

Delivery Fee

$3.50 per order
24 customers

Total Earned: $84.00

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Total Surplus: $154.89

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Revenue Expenditure
Statement

Revenue - Expenses = Surplus/Deficit

$682.10 - $603.21 = $78.89

During its operation (29 November 2021 - 15 January 2022), Flashback made a surplus of $78.89.

Marketing Plan

Product

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All Singaporeans between 15-54 years old, who have drifted from their Singaporean Roots with an interest to reconnect to local heritage.

1

Target Audience

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Carrying a want to support local businesses with rich histories and cultures while investing in quality essentials and supporting sustainable consumerism

2

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A service which partners with local businesses to provide access to quality goods online, through a collective platform which bridges the gap between consumer and businesses.

3

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