Team Flashback outside a traditional bakery.
The Story
Flashback is a social enterprise started as a final year project (FYP) by 4 Ngee Ann Polytechnic students pursuing the diploma of Business and Social Enterprise.
Project Flashback is a culture-centric venture that aims to increase awareness and appreciation of local traditional trades that have been slowly vanishing with time within our community. Our objective is to encourage Singaporeans to reconnect with their roots and support these businesses that were once prevalent in the lives of our grandparents which have slipped with time; on the verge of being lost in our ever-evolving world that has become increasingly digitalised.
With this project, we hope to draw attention back to these cultural trades, bringing back the demand for their services and products to nurture a thriving and healthy market for traditional cultural trades in our community, along with assisting these businesses with digitalisation; increasing the accessibility of their products and services, with the aim of sustainably empowering them, allowing these businesses to be digitally independent. Hence, project Flashback is named after our purpose, as we aim to bring flashbacks of Singapore’s past to modern Singapore.
The Project
Peranakan pottery from Little Nyonya Batik
Project Flashback compromises of two aspects: our business project and social media campaign, both created with the objective of serving our social cause.
Flashback’s business project consists of our online shop which contains a specially curated catalogue of culture-rich yet affordable products sourced from local traditional businesses which we support. Our shop focuses on three categories: Food, Craftsmanship and Art within Singapore’s culture. In this project, customers will be able to order the products on our website and receive their orders on their doorstep every Saturday. Our goal for our business project is to showcase unique yet practical products from these culture-rich trades that appeal to the modern Singaporean. These products are also highly accessible and convenient for consumers with the use of our online store, encouraging consumers to purchase these products to test and hopefully, become new converts; incorporating heritage products in their everyday life. Ultimately, this project aims to change perspectives on what traditional cultural trades offer and increasing traffic for these endangered trades.
On the other hand, our social media campaign consists of impactful blogs on our website, along with posts and videos on our social media platforms (Instagram and Facebook). Our blogs will feature stirring stories from the sellers of traditional crafts, project updates and more; all with the aim of educating readers and invoking the ‘kampung’ spirit within us by allowing us to become grounded and in touch with others within our community. The objectives of our posts and videos on Instagram and Facebook will also be similar to our blog, but will feature additional themes of entertainment, light-heartedness, along with more consistent project and operational updates.
The Team
Team Flashback comprises of 4 members, each overlooking various important sects of the project to ensure for smooth execution and that all aspects are fulfilled. Each of our members has extensive knowledge and experience in their roles before embarking on Project Flashback, ensuring that each facet of the project is well-looked after. In Project Flashback, we have the Operations, Business, Administration, Finance and Creative departments.
In our small team, team members double up as supporting members in all of the departments. Together Dominic, Angel, Firra and Zeqi work cohesively together to ensure all objectives of the project are met, as well as ensuring for a pleasant, friendly and amiable experience here for both customers and the businesses we partner with.
Kommentare